Electronic Markets on customer-orientation

Customer Coalitions in Electronic Markets

Customer Choice between Electronic and Traditional Markets: An Economic Analysis

Switching between electronic and traditional markets, consumers nowadays impact profoundly on market makers. To successful conduct business, firms have to carefully making channel decisions to meet the needs of customers. The purpose of this article is to offer normative models for analyzing consumer channel selection behaviors between traditional and electronic markets. Referred to transaction...

Learning dynamic prices in electronic retail markets with customer segmentation

In this paper, we use reinforcement learning (RL) techniques to determine dynamic prices in an electronic monopolistic retail market. The market that we consider consists of two natural segments of customers, captives and shoppers. Captives are mature, loyal buyers whereas the shoppers are more price sensitive and are attracted by sales promotions and volume discounts. The seller is the learnin...

Customer orientation in electronic government: Motives and effects

Electronic government is attested to have the potential to shape public administrations to be more customer oriented. In order to be customer oriented, municipalities need knowledge about customer needs. Which municipalities explore customer needs and what do they change is investigated using data of a nationwide survey about e-government in Switzerland. Results show big differences in explorin...

Editorial 24/1: Electronic Markets and practice-orientation

Dear readers of Electronic Markets, The last issue of Electronic Markets included a longitudinal review of research from contributions published at the Bled eConference since 1988. This paper observed an evolution of topics regarding the application of information technology (IT) to interorganizational processes. While the first phase from the mid-1980s until the mid-1990s focused on applying e...